4/27/2023 0 Comments Befit subscription![]() P.S Is McDonald’s going to launch a subscription service as well? □□ Takeaway: Subscription is eating the world □□ Are there alternatives to Pret’s YourBarista? □□ Is Pret’s subscription a smart move? □□ How does Pret make money from subscription? □□ How was my experience with Pret subscription? For investors, this means that subscription is eating the world. Lastly, I will also point out what we can learn from the rise of subscription model. Great for us consumers but terrible for Pret and its competitors. Pret has won the Battle but will lose the War. Competitors will race to the bottom and start a subscription-price war. This is because Netflix’s subscription model simply does not work in the commoditised coffee-chain business. Nonetheless, Pret will lose the Subscription War that it started. The user experience is easy, smooth and tech-savvy, powered by top-notch subscription management software (ChargeBee and EagleEye) behind the scenes. ![]() Subscribe to Leon instead if you are expected to do coffee runs for your colleagues often.įor Pret, it has gained first-mover advantage in the Subscription Battle. However, Leon has also offered subscription at an even lower price. How can Pret make money? Did Pret make a smart move?Īlso, why is every business talking about the subscription model? Here’s what you will learn from this articleĪs you expected, heavy coffee drinkers/Londoners will save a lot. Still, is Pret’s subscription worth £20/month?įurthermore, Pret’s move to copy Netflix’s playbook of subscription model is baffling. With a month of coffee for free, Pret has converted me from a tea-lover into a freshly minted coffee-addict. That’s a bit rough in my opinion.Īs a (former) subscriber, I do think that Pret has overdelivered my expectations of the “subscription experience”. In the United Kingdom, Prêt à Manger’s £20/month subscription plan has received a consistently bad reception. With the Pandora Box opened, expect a price war. Subscription model doesn’t work in the coffee-chain business.
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